At This Business Life we create digital doers. We inspire and educate small business owners to be more than they thought they could be and achieve the success they’ve only dreamed of. We help you bridge the gap between what you know and what you need to know to be a truly successful business.
Led by award-winning digital business coach Raels Robertson and eCommerce entrepreneur Adam Jowett, we’re straight talking business experts who cut through the jargon and give you advice, proven strategies and practical tools.
If you’ve been struggling to reach, grow and convert your audience online and off, This Business Life will help you to see real results in your business.
So, who are
Adam & Raels?
Adam & Raels are your business coaches. They use their extensive practical experience, science and creativity to offer you your own personal business mentor, motivator, ideas generator, and someone to ask all those questions you can’t ask anywhere else. Their business and marketing advice has long been sought-after by those trying to make it in the business world, and now they are ready to help you with your business.
Adam & Raels are all about straight-up business talk. No BS. No buzz words (or as little as they can manage in this acronym melting pot).
At the helm of a successful 20 year old small business, Raels has professionally weathered the storms. Adam has run the gauntlet of the eCommerce field and is the steadfast science brain behind the team. They have both experienced the ups and downs and they know what works. And now they want to share the lessons they have learnt, to help you succeed.
And, being parents to crazy boys (Adam with two and Raels with twin crazies), they are as tough as they get and are experts at wrangling chaos into an organised, coherent system.
It all starts somewhere.
Raels started her own digital agency Mettro at a time of great change in her life. Having recently lost her dad, she was taking stock of where she was and what she wanted to achieve in her life. She knew she wanted to have control over her own career, and work with good people on good projects for good clients. Raels took a punt on herself, threw in her job as a managing director of a successful digital agency and ventured out on her own.
Like any new business Mettro celebrated good times, and toughed it out during some leaner times, but with Raels at the helm, it grew consistently by word of mouth from an ever-growing number of satisfied customers. Mettro has become known as the place to go for websites, creative online marketing campaigns and expert strategy and advice. It’s been 20 years and we’re still going strong.
“Something I noticed early on was that, I couldn’t see any other women doing what I was doing – leading a tech company. I decided I would do what I could to help others in business. I have so much experience to share, and there is room in this industry for everyone.”
What happens when you go gangbusters.
Mettro is now an award-winning industry leader with a reputation for creative problem solving and nailing the toughest technical jobs. Adam is the eCommerce and 100 Incomes master. He’s set challenges and achieved them ten fold in his years in online business.
Working with awesome clients such as MyWorld Atlas, Carpet One and Greater Springfield.
Winning a swag of awards: an international Webby and a bunch from the Australian Education Publishers.
Raels winning the Australian Institute of Management Owner-Manager of the Year.
Raels speaking at the International Women’s Day debate.
“Now that we’ve achieved so much, we really feel like it’s time to give back to businesses by helping them get started, or helping to remove whatever roadblock is stopping them getting to where they know they can go.”
We know you will find something that helps you on our site. And we’d love you to keep in touch…we’re keen to hear about the issues affecting your business, how you do things, your successes.