004: Choosing a Product With Meaning
We all know about email marketing for info-products or service businesses, but what about when you are selling physical products? Is there more to ema…
003: Market Fit or Product Fit? – Business Lifers Podcast
We all know about email marketing for info-products or service businesses, but what about when you are selling physical products? Is there more to ema…
002: Business Lifers Podcast – Physical or Digital Products?
As we start the process of the Over The Shoulder Ecommerce project we talk through what product type to choose, should we even go the…
001: Business Lifers Podcast – Reboot & Over The Shoulder Ecommerce
Get to know us better. We explore major events and their effect on business decisions, our definition of success and how sometimes, things come full c…
Your ability to generate power is directly proportional to your ability to relax
“Your ability to generate power is directly proportional to your ability to relax.” Who said it: David Allen David is a productivity consultant but what I…
Are Your Brand Voice Guidelines Being Followed?
Your brand voice shows up in all sorts of places. It's everywhere that you are. Wherever you have content or communications with your customers, wheth…
Starting a small business: what I wish I knew
Owning and managing a small business isn't easy, don't let anyone fool you. But there are a number of things that would have made my life that little …
What Is Brand Voice and How Is It Different from Branding?
A brand's voice is the particular personality it conveys to its audience through words and phrases. It includes the language and tone used in communic…
Anything that does not belong where it is, the way it is, is an ‘open loop’, which will be pulling on your attention if it’s not appropriately managed.
“Anything that does not belong where it is, the way it is, is an ‘open loop’, which will be pulling on your attention if it’s…
Hustling = Taking Action
Everybody dreams but few people act to make those dreams come true. Success doesn’t just happen; it has to be worked for. All successful people were…